DIGITAL MARKETING FOR AESTHETIC CLINICS AND GROWING BUSINESSES
Digital Marketing Packages in Australia for Aesthetic Clinics and Growing Businesses
Aesthetics Consults runs your SEO, Google Business Profile, social media, content, website and ads as one connected plan from our Chatswood office in Sydney. Packages start at $550 a month plus GST, every month comes with a plain English report, and every clinic post and ad is checked against Ahpra and TGA advertising rules before it goes live.
- Packages from $550 a month
- Built for Ahpra and TGA rules
- Sydney team in Chatswood
- Monthly reporting on bookings, not likes
OUR SERVICES
What Our Digital Marketing Services Include
You get one team and one plan instead of five suppliers who never talk to each other. Your website turns visits into bookings, SEO and your Google Business Profile bring local searchers, social and content build trust, and ads fill gaps in the calendar.
Treatment pages, technical fixes and local keyword targeting so patients find you on Google when they search for what you offer in your suburb. For clinics we focus on medical SEO in Sydney and the suburbs you draw from.
Categories, services, photos, posts and review replies, so you appear in the Map Pack for searches like digital marketing services near me or skin clinic near me.
Content calendars, designed posts, reels, captions and community replies on Facebook, Instagram and TikTok. Our social media management packages start with one post and one reel each week.
Scripts, filming guidance, editing and short form video for reels and ads, written for your treatments and your patients, not a template shared across clients.
Rebooking reminders, treatment education and offers sent to patients who opted in, set up to meet the Spam Act 2003 rules on consent, sender details and unsubscribe.
Fast, mobile first websites and landing pages built for consultation bookings, with one page per treatment so Google and AI engines can match each service to a search.
Google Ads and Meta Ads management with conversion tracking set up before any budget is spent. Ad spend is paid directly to Google and Meta.
Content structured so ChatGPT, Gemini and Google AI Overviews can quote your clinic: answer first service pages, FAQ sections, schema markup and consistent business details. Included in the Authority package.
PRICING
How Much Do Digital Marketing Packages Cost in Australia?
Our digital marketing packages in Australia cost $550, $1,495 or $2,195 a month plus GST, with a minimum 3 month engagement. Most competitors in clinic marketing do not publish prices, so you can compare us before you call.
SOLO
$550
a month plus GST
Best for: Cosmetic nurses, sole practitioners and small brands that need either social media or local SEO.
- Choose one: social media OR local SEO
- 1 designed post and 1 edited reel a week (social)
- Google Business Profile and 1 location SEO (SEO)
- Monthly report and strategy check in
GROWTH
$1,495
a month plus GST
Best for: Clinics that want content, video, SEO and ads run together.
- 12 designed posts a month
- 2 reels a week plus 4 edited videos a month
- Facebook, Instagram and TikTok
- Website SEO, Google Business Profile, 1 blog a month
- Meta and Google Ads management
- Monthly report and strategy meeting
AUTHORITY
$2,195
a month plus GST
Best for: Growth focused clinics that want more video, advanced SEO and AI search visibility.
- 16 designed posts a month
- 3 reels a week
- Unlimited SEO locations
- AI search optimisation
- Advanced ad management
- Priority reporting and strategy calls
What Is Included in Each Package?
Every package includes monthly reporting and a strategy check in. The differences are content volume, the number of locations covered by SEO, and how much ad management is included.
| Feature | Solo | Growth | Authority |
|---|---|---|---|
| Focus | Social media OR local SEO | Social, video, SEO and ads | Social, video, advanced SEO, AI search |
| Designed posts | 1 a week (social option) | 12 a month | 16 a month |
| Edited reels | 1 a week (social option) | 2 a week, plus 4 videos a month | 3 a week |
| Google Business Profile | Yes (SEO option) | Yes | Yes |
| SEO locations | 1 | Up to 3 | Unlimited |
| Ad management | No | Meta and Google Ads | Advanced |
| AI search optimisation | No | No | Yes |
| Reporting | Monthly | Monthly report and strategy meeting | Priority reporting and strategy calls |
Need a mix of services from different packages? We build custom scopes around your treatments, locations and budget, which suits small business marketing packages that do not fit a template.
How Much Should a Clinic Spend on Marketing?
A common benchmark is about 7% of revenue, with clinics ranging from 2% to 15%, according to American Med Spa Association figures quoted by Pabau. A new clinic filling its calendar spends more; an established clinic with strong rebooking spends less.
The same agency benchmarks put cost per lead at roughly $15 to $30 on Meta and $20 to $60 on Google search for non surgical treatments, with 30% to 40% of leads becoming booked consultations. These figures are directional, and we report your own numbers against them each month.
Is Your Clinic Marketing Ahpra and TGA Compliant?
It should be, and the clinic carries the risk if it is not. Ahpra’s guidelines for non surgical cosmetic procedures took effect on 2 September 2025, and the TGA does not allow prescription only medicines to be advertised to the public. Here is what we will not publish for a clinic:
- Schedule 4 medicine brand or product names, or wording that points to them
- Testimonials about clinical care, liking or sharing patient reviews, or influencer promotion
- Ads aimed at people under 18
- Words such as safe or painless, or claims about changing how someone feels
- Tools that predict how a patient will look after a procedure
- Higher risk procedures on social media without an adult content flag
- Before and after images not checked against Ahpra's image rules
Ads also need the practitioner’s registration details and balanced information on risks and recovery, according to MDA National. Your clinical lead approves anything clinical before it runs.
PAID ADVERTISING
Why Do Clinic Google Ads Fail, and How Do We Set Them Up?
Most clinic ad accounts that burn money share the same faults: no conversion tracking, broad keywords that attract job seekers and students, and traffic sent to the home page instead of a treatment page. One Sydney skin clinic owner described losing $14,000 on Google Ads with no leads.
Our Google Ads management services start with tracking calls, forms and online bookings, then build campaigns around treatment keywords, location and negative keywords, each pointing to its own landing page. Meta campaigns follow the same rule: no creative runs until the booking path is tested.
How Long Does Digital Marketing Take to Work?
Paid ads can show early signals within weeks; SEO and content usually build over 3 to 6 months. A typical first six months looks like this:
Month 1
Strategy session, website and tracking audit, Google Business Profile fixes, content calendar approved
Months 2 and 3
Treatment pages and SEO fixes live, regular posting and reels, ads running if included
Months 4 to 6
Local rankings and Map Pack visibility improve, content repurposed into ads, budget moved to what books consultations
How We Measure Results
We report on what fills your appointment book, not on likes. Each monthly report covers these, in plain language with next month’s actions:
- Enquiries and booked consultations by channel
- Cost per lead
- Google Business Profile calls and direction requests
- Keyword and Map Pack positions
- Top performing content
Where your booking software allows, we match marketing leads to booked appointments so the numbers agree with your own records.
Who We Work With
Most of our clients are aesthetic, cosmetic, skin and laser clinics, from solo cosmetic nurses to doctor led multi location groups. We also support small business digital marketing for allied health, wellness and service businesses that want clear pricing and one point of contact.
Why Outsource Digital Marketing to One Team?
When you outsource digital marketing services to one team, your website, SEO, social and ads use the same message, the same tracking and the same report. You get a single point of contact, a digital marketing strategy that connects every channel, and recommendations based on your goals rather than add on sales.
Digital Marketing Services in Sydney and Across Australia
Our team works from Suite 1101, South Tower, 1/5 Railway Street, Chatswood NSW 2067, and supports clinics across Sydney, NSW and the rest of Australia. If you are comparing digital marketing services in Sydney, you can meet us in person for your strategy session.
- 02 8526 4838
- sales@aestheticsconsults.com.au
- Chatswood NSW 2067
Who Is Behind Aesthetics Consults
Aesthetics Consults was founded by Dr Sana Pirzada, who has more than 15 years in cosmetic medicine, and supplies clinics with devices, clinic management software, training and marketing. Our marketing work draws on running services inside the Cosmetic Doctors Skin and Hair Clinic network in Chatswood, Eastgardens and Mount Annan, so we plan campaigns around how clinics actually book, treat and rebook patients. More about us.
FAQ
Frequently Asked Questions
Do I need to sign a long term contract?
Packages start with a minimum 3 month engagement so SEO and content have time to work, then continue month to month.
Is ad spend included in the package price?
No. Package fees cover management, content and reporting. Ad spend is paid directly to Google and Meta from your own account.
Can I combine services from different packages?
Yes. We build custom scopes around your treatments, locations and budget.
Can clinics post before and after photos?
Only when they meet Ahpra’s image rules for cosmetic procedures. We review every image with your clinical lead before posting.
What is AI search optimisation?
It structures your website so ChatGPT, Gemini and Google AI Overviews can understand and quote it, using answer first pages, FAQ sections, schema markup and consistent business details.
How soon will I see results?
Paid ads can show early signals within weeks. Organic SEO and content usually build over 3 to 6 months.
What does reporting look like?
A monthly plain language report on enquiries, booked consultations, cost per lead and rankings, plus a strategy call in the Growth and Authority packages.
Do you work with businesses outside Sydney or Australia?
Yes. We support clinics and businesses across Australia and selected international clients.
GET STARTED
Book Your Strategy Session
Tell us about your clinic or business and we will review your website, Google Business Profile, social channels and ads, then recommend the package that fits your goals and budget. No obligation.
Strategy Session Form
Prices are in AUD and exclude GST and ad spend. Benchmarks are industry averages, not guarantees of results. Last reviewed: October 2026.